An Instagram food blog was in need of a logo to help promote their page. The client wanted a logo which was bold and unique. As they predominantly reviewed food in Melbourne, inspiration was drawn from graffiti in Melbourne laneways. The logo was then created with hand-generated typography. A requirement was for the logo to be rolled out onto different applications such as business cards which could be used as coasters and tote bags for grocery shopping as they were multi-purpose and food related.